Driving Customer Experience Excellence
Explore standout projects that blend UX research and digital marketing to transform user journeys and boost brand loyalty.
Optimizing User Engagement
Increased User Engagement by 66%
Brand Strategy
Defined Brand Imagery Direction with Research
A/B Testing & UX Strategy
Increased Annual Revenue nearly $1M
Real Success Stories from Clients
Discover a wide array of successful projects and numerous accolades that showcase my unwavering reliability, deep expertise, and proven ability to deliver exceptional results.
Scaling Growth for
E-Commerce Brands
“Haley Rabiu, Anatta UX Researcher, suggested DSC feature product benefits and testimonials instead. The result was an 11% increase in conversions.”
Earliest FAFSA Release In History
Contributing to its earliest-ever launch, I helped drive high user satisfaction, faster completion times, and improved accessibility for students and families nationwide with the 26-27 FAFSA form.
Endorsements & Recommendations
Recommendations from leaders and partners across the projects I’ve led.
Haley is a very dedicated, curious and smart UX researcher. She possesses a deep understanding of usability principles and heuristic best practices essential for enhancing digital experiences across the direct to consumer Ecommerce landscape.
Toby Hemmerling
President at Anatta
Haley is a collaborative and motivated UX Researcher who is highly skilled in several quantitative and qualitative research methods. Her knowledge of user research, business needs and usability best practices was crucial to the success of many of our optimization and redesign projects. Haley was always an engaging and positive person to work with, and would undoubtedly make a great addition to any team.
Laura Bousman
Design Lead at Anatta
Haley is one of the most talented and capable UX Researchers I have had the pleasure of working with. While working alongside Haley I was constantly impressed with her approach to better understanding users and more importantly their behavior. Any company that she works with is sure to be blown away with a newfound perspective on who their users are, what matters to them most, and how the current digital experience can be optimized for conversion.
Matthew Bass
Director of Optimization
What this partnership, and what this relationship, I would say, has allowed us to do, was not just move a lot faster, but also see more things. We never had someone like Haley on our team who could provide us that sort of visibility in terms of the landscape and do that UX research.
Kevin Sakamoto
Director of Product Management at DSC